Description

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl Snacks, a pickle brand that emphasizes organic ingredients and community engagement. They discuss their journey from college friends to entrepreneurs, the challenges of launching a food product, and the importance of building a brand in public through social media.

Here’s a glimpse of what you’ll learn:

• The founding story of Good Girl Snacks and how Leah and Yasaman met.
• Transitioning from unfulfilling jobs to starting a pickle company.
• The inspiration behind launching a pickle brand and the market gap they identified.
• The role of social media in building their brand and community engagement.
• Challenges and strategies in product development and flavor innovation.
• The importance of organic content creation and its impact on marketing.
• Navigating retail and e-commerce channels for product distribution.
• The significance of building in public and involving the community in business decisions.
• The impact of having a strong organic presence on retail success.
• Future plans for Good Girl Snacks, including new flavors and retail expansion.

Find more episodes on ⁠our website⁠.

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This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.