In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.
Here's a glimpse of what you'll learn:
The mother-daughter founding story of Luxeire
Early struggles turning a passion project into a real business
Launching the hero product: the Classic Button-Up
Running Meta ads on a shoestring budget and finding product-market fit
Why Margot became the face of the brand
Customer service and the human touch in a lean business
Competing in a crowded apparel space while manufacturing in NYC
Balancing new customer acquisition with customer retention
Operational challenges and the importance of efficiency
What’s next for Luxeire: new fabrics, product categories, and pop-ups
Find more episodes on our website.
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
