In this episode of The DTC Insider podcast, Brian Roisentul sat down with Joe Weinand, co-founder of Nutcase, a health-conscious chocolate milk brand.
Joe shares the origins of Nutcase, his journey in scaling the business, and the unexpected partnerships that helped propel the brand forward. They discuss the challenges of navigating retail and e-commerce, the impact of influencer marketing, and innovative strategies for brand positioning.
Here’s a glimpse of what you’ll learn:Turning a simple craving into a product that resonated with consumers
How a clean-label chocolate milk gained traction quickly
The highs and lows of using influencer marketing for rapid awareness
Navigating the unique challenges of both retail and DTC in the beverage space
How equity crowdfunding transforms fans into invested brand advocates
Why building a strong community is essential for retail success
Creative marketing approaches that help differentiate in a saturated market
Embracing the unpredictable path of entrepreneurship
Plans to grow the product portfolio and expand in retail
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
