In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business.
Here’s a glimpse of what you’ll learn:The Role of Lifelong Friendship in Building a Business
Turning Frustration Into a Business Idea
Challenges in Finding Product-Market Fit and Go-to-Market Strategy
Lessons from the First Sample Bag and Kickstarter Campaign
How a Trip to China Shaped Product Development
Partnering With Professional Athletes for Brand Growth
Navigating Supply Chain and Inventory Management Challenges
Diversifying Customer Acquisition Beyond Meta Ads
Building an Emotionally Resonant Brand
Creative Strategies With UGC Videos and Founder-Led Content
Optimizing Retention Through Email Marketing and Referral Programs
What’s Next for FTL Bags?
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
