In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup.
With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast.
Here’s a glimpse of what you’ll learn:Current Challenges for DTC Brands
What Brands Can Do About These Challenges
Expanding Into Other Categories: Pros and Cons
Key Actions That Allowed IQBar to Grow
RXBAR Influence
Metrics Obsession and Evolution
Areas of Company Focus
How They Plan to Reach $50M in 2024
Behind the Scenes of an 8-Figure CPG Brand
Roles of Growth Marketing Agencies in 2024
Importance of Short and Long-Form Content Creation
Customer Acquisition And Retention Strategies
What's Next for IQBar
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
