In this episode of The DTC Insider podcast, host Brian Roisentul interviews David Bean, founder of Nira, a company that has revolutionized skincare technology by bringing professional laser treatments to the home market.
We discussed:
The journey from engineering to developing skincare technology
Making professional laser treatments accessible for at-home use
The challenges and time investment behind NIAR’s eight-year development
Building consumer trust in a competitive skincare market
The role of AI in enhancing skincare effectiveness
Overcoming skepticism from industry experts during the early stages
Using a 90-day money-back guarantee to establish credibility
Enhancing customer engagement through gamification
The importance of clinical validation for product effectiveness
Expanding into future innovations like laser hair removal and acne treatments
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
