In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand.
Here's a glimpse of what you'll learn:
Founding GoSili to create safe, plastic-free products for kids
Early days: inventing silicone sleeves and DIY drop tests
Breaking into mass distribution after Canada’s plastic ban
Customer acquisition before e-commerce and social media
Lessons from trade shows and retail partnerships
The Target dream and why it didn’t meet expectations
Selling the company to Evenflo and the challenges that followed
Buying back the company and rebuilding from the ground up
Launching recycling initiatives for silicone products
Expanding into new markets like hospitality with the DRYNK line
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
