In this episode of The DTC Insider, Brian Roisentul discusses the rapid evolution of the conversion funnel in e-commerce, driven by advancements in AI and platforms like ChatGPT.
He highlights the shift from traditional website-centric shopping to a more integrated, AI-driven experience where consumers seek answers directly from AI rather than navigating to websites.
Here’s a glimpse of what you’ll learn:How AI is transforming the traditional conversion funnel
The growing consumer preference for getting answers directly from AI
The shift from websites as destinations to sources of structured data
The increasing necessity of integrating AI into e-commerce strategies
Why brands need to optimize their online presence for AI visibility
The significance of Shopify’s partnership with ChatGPT in the industry
The impact of declining search engine click-through rates on discovery
The importance of understanding evolving consumer behavior
The rise of distributed commerce across multiple platforms
How providing clean, accurate data improves AI-driven brand visibility
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
