In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce.
Here's a glimpse of what you'll learn:
Shraysi's journey from journalism to entrepreneurship
Storytelling for effective leadership and communication
Lessons from high-stakes journalism
The origin of Kidsy from personal parenting experiences
Importance of market validation
Financial fundamentals for sustainable growth
Evolving marketing strategies with consumer behavior
Using AI tools for productivity and efficiency
Building and leading a remote team
Sustainability’s impact on consumer decisions
--
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.
To learn more about BSR Digital, visit their website or book a call here.
