In this episode of The DTC Insider, Brian Roisentul discusses the often-overlooked potential of email marketing, emphasizing its cost-effectiveness compared to paid ads.
He outlines a three-step marketing playbook that focuses on understanding customer purchase behavior, mapping out touch points, and optimizing email flows to enhance engagement and sales. The discussion highlights the importance of aligning marketing strategies with customer needs and behaviors to drive better results.
Here’s a glimpse of what you’ll learn:
Why understanding customer purchase behavior is essential for effective campaigns
The importance of timing and targeting in email strategy
How mapping customer touchpoints can improve marketing flows
Leveraging the right tools to gain insights into customer behavior
Using purchase pattern analysis to tailor offers
Enhancing marketing performance through audience segmentation
Prioritizing structure and strategy over quick hacks
The need for ongoing optimization of email flows
How agencies can support brands with strategic execution
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
