🎙 Small Town Big Business Ep. #133 — Silkworm, Inc.: Building a National Brand from a Basement in Murphysboro , Illinois.In this episode, co-hosts Deb Barnett and Russ Williams sit down with Cheryl Endres and Shaad Schubert from Silkworm, Inc., a Southern Illinois staple in screen printing and promotional products since 1981. From humble beginnings in a basement to a 30,000+ square-foot facility serving clients nationwide, Silkworm’s story is packed with lessons in growth, culture, succession planning, and next-level customer service.Tune in to hear how this company has built a legacy by putting people first — both employees and customers — and why they never give clients a reason to go elsewhere.Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.silkwormink.com/00:00–02:30 — Intro & Origin Story02:30–08:30 — Culture, Team & Longevity08:30–13:00 — Customer Service & Products13:00–18:00 — Growth, Expansion & Community18:00–26:00 — Succession Planning & Leadership26:00–33:10 — Legacy, Mission & What’s Next
