Shawn Setaro is the host of the acclaimed hip hop podcast The Cipher as well as a prolific music journalist for Forbes and Complex, an award-winning composer, and seasoned professional bass and guitar player. In Part One of a two part interview, Nicole and Sean talk with “other Shawn” about making the shift from being primarily a musician to music journalist, using social media to build audiences for his writing and podcast (and how that differs from using it as a working musician), finding your social media “voice”, boosting posts effectively on Facebook, hashtagging efficiently on Instagram, coming up with content for posts when you’re out of ideas, getting interview subjects to spread the word, the importance of networking in meatspace, cultivating super fans, and much, much more.
Sean also shares a social media tip about exclusive time bound content such as Snapchat and Instagram Live, and we all discuss our current favorite things including I Am Not Your Negro and James Baldwin’s work in general, New Girl, drinking to forget, and a fabulous New York Times article from back in February about how Trump doesn’t know wtf is going on and his staff literally can’t even find the light switches in the White House.
Next up: We talk more to Shawn about using Patreon and making your work sustainable, financially and otherwise.
Links
http://4MileCircus
http://4MileCircus.com
http://Twitte.com/4MileCircus
http://Instagram.com/4MileCircus
http://Facebook.com/4Milecircus
Sean Mannion
http://Twitter.com/unclesean
http://Instagram.com/unclesean
Nicole Solomon
http://Twitter.com/NicoleWSolomon
http://Instagram.com/NicoleWitte
http://SmallTalkMovie.com
Watch Small Talk (and get a download of Shawn Setaro’s award-winning score if you buy the Deluxe Edition): http://4milecircus.com/store
Shawn Setaro
http://Twitter.com/SameOldShawn
http://Instagram.com/ShawnSetaro
Shawn at Forbes: http://www.forbes.com/sites/shawnsetaro/
Shawn at Complex: http://www.complex.com/author/shawn-setaro
The Cipher:
http://TheCipherShow.com
http://Twitter.com/TheCipherShow
http://Instagram.com/TheCipherShow
http://Facebook.com/TheCipherShow
http://patreon.com/theciphershow
The Cipher producer Josh Kross on twitter: http://twitter.com/JoshKross
Shawn’s article for the Sondheim Review: https://www.questia.com/magazine/1P3-2871438611/wordplay
Shawn on Fender for Forbes: https://www.forbes.com/sites/shawnsetaro/2017/02/27/fender-american-professional-line/#181159716ddb
Shawn on Just Blaze’s publishing deal for Forbes: https://www.forbes.com/sites/shawnsetaro/2017/01/25/just-blaze-signs-with-reservoir/#aa216d616173
4MC interview with Hye Yun Park: http://www.4milecircus.com/2017/the-4milecircus-episode-16-hye-yun-park-part-1/
4MC interview with The Shondes (re: IG Stories):
http://www.4milecircus.com/2016/the-4milecircus-episode-8-louisa-solomon-and-eli-oberman-of-the-shondes-part-1/
Canva: Canva.com
Mobile Mondays: https://mobilemondaysnyc.com/
Da Dreak: http://www.dadreak.com/
The Cipher interview with Faith Newman (who signed Nas): http://theciphershow.com/episode/191/
The Cipher interview with Nas: http://theciphershow.com/episode/67/
The Cipher interview with Joe Budden: http://theciphershow.com/episode/172/
Joe Budden on twitter: @JoeBudden
Blog TV: http://www.blogtv.com/
The Cipher interview with Allah B http://theciphershow.com/episode/151/
Allah B on twitter: @AllahB7
Thanks to Krosstown Studios and The Cipher for technical support.
Music: Circus Waltz by Kevin MacLeod (http://incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
