Shawn “Other Shawn” Setaro is the host of acclaimed hip hop podcast The Cipher, a prolific journalist for Forbes and Complex among other publications, and a long-time musician. In the conclusion of our two part conversation, Sean and Nicole talk with him about using Patreon: from wtf it even is and how it works to planning patron incentives, effectively promoting the thing, and why Shawn still doesn’t have a video up on his page. We discuss The Cipher’s stance on sponsorship, as well as how being a white guy doing a podcast about a black art form affects his thoughts on monetization. Shawn also talks about what it’s like being a key support person for someone else who is crowdfunding, how he gets work as a music writer, the importance of doing your research, and The Cipher’s newish no-blunt-smoking-on-the-air policy.
Sean “Original Sean” Mannion shares a crowdfunding (and life!) tip about using parties to build and maintain enthusiasm among supporters, and we all play a rousing round of “name that Shawn/Sean."
Links
4MileCircus
http://4MileCircus.com
http://Twitter.com/4MileCircus
http://Instagram.com/4MileCircus
http://Facebook.com/4Milecircus
Sean Mannion
http://Twitter.com/unclesean
http://Instagram.com/unclesean
Nicole Solomon
http://Twitter.com/NicoleWSolomon
http://Instagram.com/NicoleWitte
http://SmallTalkMovie.com
Shawn Setaro
http://Twitter.com/SameOldShawn
http://Instagram.com/ShawnSetaro
Shawn at Forbes: http://www.forbes.com/sites/shawnsetaro/
Shawn at Complex: http://www.complex.com/author/shawn-setaro
The Cipher:
http://TheCipherShow.com
http://patreon.com/theciphershow
http://Twitter.com/TheCipherShow
http://Instagram.com/TheCipherShow
http://Facebook.com/TheCipherShow
The Cipher producer Josh Kross on Twitter: http://twitter.com/JoshKross
Small Talk score available with Deluxe download of Small Talk: http://4milecircus.com/store
Brian Viglione: https://www.facebook.com/brianviglionemusic/
Satish: http://www.indofunksatish.com/
Eric Feigenbaum: http://www.remedialmedia.com/ericfeigenbaum/
Sleep with me podcast: http://sleepwithmepodcast.com
Sleep with me on Patreon: https://www.patreon.com/sleepwithme/posts
Shawn’s Observer articles: http://observer.com/author/shawn-setaro/
Shawn talks to Pusha T (for Forbes): https://www.forbes.com/sites/shawnsetaro/2015/12/18/pusha-t-talks-his-new-album-and-everything-g-o-o-d/#59f729eb3d97
Shawn’s Thrillest article (Can You Treat PTSD...With Hip Hop?) https://www.thrillist.com/entertainment/nation/can-you-treat-ptsd-with-hip-hop
Shawn’s article for the Sondheim Review: https://www.questia.com/magazine/1P3-2871438611/wordplay
Stuff Shawn wrote on behalf of his former employer for The Source (Pharoahe Monch’s PTSD ep): http://thesource.com/2012/10/05/rap-genius-the-source-preview-pharoahe-monchs-ptsd-ep/
Stuff Shawn wrote on behalf of his former employer for GQ (top 10 rap verses of 2012) http://www.gq.com/gallery/rap-genius-best-rap-verses-2012
Shawn’s sound alikes article for Cuepoint: https://medium.com/cuepoint/soundalike-songs-are-a-two-faced-business-f44ca9678bef
Shawn’s Forbes story about Soulja Boy: https://www.forbes.com/sites/shawnsetaro/2016/05/22/why-soulja-boys-400-million-deal-is-very-suspicious/#1f974b015060
Blunt smoker on twitter: http://twitter.com/LiveTheRICHLife
Thanks to Krosstown Studios and The Cipher for technical support.
Music: Circus Waltz by Kevin MacLeod (http://incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
