Roya Shariet pitched to Emily Weiss, founder of Glossier, on the streets of New York, back in 2018. It changed her world. “I got a job offer for a job that didn’t exist, with no job description, to lead social impact at Glossier.” Don’t you just love it when that happens?
She stayed for almost seven years – through the wildly successful launch of the You fragrance and the inception of Glossier’s partnership with the WNBA. Heads up, beauty x sport fans – that partnership’s still going strong, five years later.
Today, an Iranian-American cookbook and a hundred thousand followers on TikTok later, Roya's still building out spaces that intersect her passions – beauty, sport, fragrance, and food.
We chat about leveraging fandoms through Glossier x WNBA, the importance of storytelling in fragrance, and the (frankly, wild) amount of work that goes into nailing that ‘undone’ look. But we also explore the art of making your own luck – which, as Roya explains, tends to strike big when you’re brave enough to ask.
Roya’s links: Consumed Substack, Maman and Me: Recipes from our Iranian American Family, Roya’s Insta, Roya’s Cooking Insta
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