AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure.
In this talk, Propellernet's Head of SEO, Dave Peiris, shows why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to succeed in a world where attribution is dead.
Key Takeaways:
💡Why search visibility is more important than ever
💡How to prioritise SEO in a world of AI answers, not website visits
💡How to defend SEO investment when the data doesn’t tell the full story
📽️This online talk was delivered at Digital Superchats #17 (Organic Search Strategy & Performance) on Tuesday 9th September 2025.#searchengineoptimization | #digitalmarketing | #SEO | #AI
