In our latest podcast episode (part of the offline with series), I caught-up with Higgs LLP’s Head of Digital Marketing, Michelle Hughes, and find out about her love for sketching, how she ended up in the Northernmost pub in the world, digital’s biggest opportunity in 2026 and much more!
#digitalmarketing | #marketing | #ai
Timestamps/Chapters
(0:00) - Welcome
(0:35) - How did you enter a career in digital?
(05:06) - How do you switch-off?
(08:00) - The most influential person in your career?
(10:21) - Fun fact?(11:46) - Proudest achievement to-date?
(17:20) - Biggest opportunity for digital marketers in 2026?
(19:38) - Closing
About Michelle…Michelle Hughes is fast approaching 50 and has the grey hair to prove it! She has been working in digital marketing since around 1998, back in the pre-Google era when getting into the Yahoo directory was the height of sophistication.She’s worked across a variety of sectors including education, recruitment, and for the last decade, legal services. For almost 3 years, she’s had the privilege of leading marketing at Higgs LLP, launching their rebrand and website in 2024, a project that stands as her proudest professional achievement to date.She needs dogs, tea, exercise and fresh air to stay sane, and when not immersed in digital marketing, she’s usually plotting her next adventure or finding ways to give back.
📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/
