The "Yellow Economy" aims to shift the current attention economy towards sustainable human well-being by transforming its underlying principles and business models.
The current attention economy is characterised by information overload, where human attention is a scarce commodity. Digital platforms have evolved to strategically capture and monetise people's attention and data, often without users' explicit knowledge, leading to an "extractive" model.
This model prioritises engagement and profit, which can negatively impact individuals' well-being, influence beliefs, impair conscious decision-making, and risk creating addiction, desensitisation, and radicalisation.
The proposed Yellow Economy, in contrast, envisions a more conscious and intentional attention economy that prioritises human well-being and sustainable development. #yelloweconomy
#attentioneconomy
