From viral BuzzFeed videos to one of YouTube’s biggest post-BuzzFeed success stories, The Try Guys built an empire on friendship, experimentation, and relatability. But it all came crashing down in 2022 when Ned Fulmer’s cheating scandal shook the internet — and destroyed the carefully built “wife guy” persona that had defined him for years.
In this episode, I trace the full Try Guys journey: their BuzzFeed origins, breaking out to form their own company, the rise of the “Try Wives” brand, and the shocking scandal that turned their fanbase upside down. We’ll unpack how the internet reacted, what really happened behind the scenes, and Ned’s recent attempt at a comeback with his new podcast Rock Bottom.
It’s a deep dive into loyalty, internet fame, and what happens when your brand is built on a lie.
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