In this engaging conversation, Michele and Rik delve into Rik's childhood experiences, including his time in foster care and the challenges of adoption. They explore the dynamics of family relationships, the impact of early life experiences on personal growth, and the lessons learned through various life stages. The discussion also touches on high school memories, social dynamics, and the journey of writing a book that reflects on these experiences. As they transition into radio terminology, they highlight the importance of storytelling and the nuances of communication in broadcasting. In this engaging conversation, Rik Mikals and Michele Ellenberger delve into the intricacies of radio broadcasting, covering topics such as the importance of timing, creating compelling demo tapes, the evolution of radio voices, and the significance of teasers. They discuss the impact of radio ratings, the air check process, and the role of board operators, while also exploring the differences between major and small markets. The duo emphasizes the importance of show prep and promotions in engaging audiences, and they share personal anecdotes that highlight the realities of working in radio.
