Justin and Weezy go deep on what the heck “brand” really means. Spoiler: it’s not just a logo file in Canva. They unpack why consistency matters, how small details like lighting and soap dispensers influence customer perception, and why authenticity beats trying to appeal to everyone. From font choices to gym vibes to the psychology of color, this is a crash course in creating a brand that feels deliberate, instead of accidental.
We've got practical stories, some strong takes, and plenty of laughs about turquoise squat racks.
If you're a person who wonders why you love some businesses and not others, or someone who wishes your business was loved, listen up.
