In this candid episode, Brandon Luckett flips the usual athlete script. CrossFit was never #1—he’s a medical physicist by trade, a husband and new dad first, and an athlete next. Brandon lays out the real juggling act: 4:30 a.m. starts, full workdays, training blocks, and building The EMOM Company—without pretending there aren’t tradeoffs. He shares the moment after the 2018 CrossFit Games when he failed his board exam, why he stepped away (twice), and how therapy and fatherhood reframed identity so he could compete—and later retire—on purpose. The core thesis: the only thing keeping you from your dream is you. If you’re balancing ambition with real life, this is the operating manual.
What you’ll learn
A simple priority stack to win in family, career, and sport—without burning out.
How to turn public setbacks (Games → failed boards) into better decision rules.
Identity work 101: stepping off the floor without losing your edge (therapy, language, standards).
How to launch a mission-driven podcast that goes deeper than reps and scores.
The Keep Chasing framework: patience, action, and reps when success is slow.
About Brandon LuckettMedical physicist, CrossFit Games athlete, and founder of The EMOM Company; husband to Kristen and dad to Grayson.
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Keywords: Brandon Luckett, medical physicist, CrossFit Games, identity, priorities, fatherhood, therapy, failed boards, time management, EMOM Company, mission-driven podcast, keep chasing
