In this episode, Bruce Gehring, SVP of Business Development at Allegiance Group, joins the podcast to discuss the transformation of the patient pay sector within the healthcare industry. Starting in the mid-80s, Allegiance Group has evolved significantly, especially with shifts such as competitive bidding and the transition from payer to patient responsibility. Bruce shares insights into how their solutions integrate seamlessly with systems like NikoHealth, ensuring efficient patient account management and enhancing revenue cycles. He also discusses his diverse career path, transitioning from hospitality to healthcare, and emphasizes the importance of understanding customer needs and industry dynamics. Additionally, Bruce highlights the challenges and opportunities in the DME sector, the impact of technology on collections, and the importance of setting clear payment expectations. The episode concludes with rapid-fire questions, offering personal insights and advice for those new to the industry.
