This week, Matt and Trey dive into one of the most underrated growth hacks in business: reaching out to your competitors and learning from the people who are one or two steps ahead of you.
Most founders stay in their bubble — afraid, embarrassed, or too proud to reach out. But the fastest way to level up isn’t guessing… it’s talking to someone who’s already solved the problem you’re facing today.
We break down:
Why shadowing other businesses accelerates growth
How early-stage owners can skip mistakes by learning from someone slightly ahead
Why staying curious keeps you from getting stagnant
How to reach out the right way (and not be weird about it)
The real opportunities that come from building relationships with your “competition”
Stories from our own shadowing experiences — what we learned, what surprised us, and how it changed our operations
Whether you're just starting, acquiring your first company, or scaling a team — this episode will give you a blueprint for learning faster and building a network that pays off for years.
