This week on Brainstorming, we unpack a fascinatingpsychological study that flips the script on AI in the workplace.
While most people focus on job insecurity, new research shows that for a specific group of employees, the introduction of AI can be a powerful motivator. We dive into the paper, "Reaffirming oneself: Exploring how artificial intelligence introduction drives employee approach crafting through a self-affirmation lens".
The study reveals that when AI threatens an employee's sense of self-worth, it can trigger a need to take action. This often results in "approach crafting" - proactively taking on new challenges and skills to enhance their job. But here’s the twist: this phenomenon is most pronounced among employees who find their work less meaningful. For this group, the AI threat becomes a spark for reinvention.
Tune in to learn about the science of self-affirmation, howcompanies can support employees through this transition, and why the AI revolution might be as much about psychology as it is about technology.
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