Some of the best membership sites I’ve been a member of, offer content in multiple formats. The first thing you have to accept - is that recycled or re-purposed content is NOT low quality content. It's mostly a psychological barrier that you have to overcome. And remember, your followers are not following you on every channel. So re-purposing can be HUGE when it comes to content marketing as well, and not just for membership content. Let me give you my own example of content re-purposing... (listen to the episode for the full story) But that also brings us to what I call the Gary Vee Conundrum. So let's take a single module from an online video course that has the video itself on a page, along with links to the audio version as well as a transcription in PDF format, on the same page. Some members like watching videos, others prefer skimming through a written article or PDF and highlighting or making notes of parts that they find important. And there will be others (like me) who prefer to listen to audio while out on a run, or while doing household chores (suddenly, doing the dishes ain’t so bad no more!). Re-purposing content can add great value to your existing members, because they can choose what format to consume the content in. So let's say you're good at writing. let’s start with a blog post. (listen to the episode for the full story)
