Is outbound really dead—or just done wrong?
In this episode of The MSP Growth Engine Podcast, Andy Sherman sits down with Craig Cohen, CEO of FreshBrain Marketing, to break down what still works in outbound—and how MSPs and B2B firms can fix what’s broken. If your cold emails aren’t converting, this one’s for you.
In this episode, you will be able to:
• Discover why segmentation is the #1 driver of outbound performance
• Understand how to structure emails for mobile behavior and attention spans
• Learn how to overcome decaying engagement rates (including IP rotation tips)
• Explore high-impact offers that actually get clicks—hint: it’s not your eBook
• Find out how AI, webinar snippets, and peer framing can supercharge results
Listen now and crack the outbound code!
