In this episode of Marketing From the Frontline, I’m joined by Dan Wolfendale, founder of Bright Boots Coaching. What started with a bag of footballs on a local field has grown into a coaching business working with hundreds of children every week.
Dan shares the real challenges behind the scenes — from a website that isn’t pulling its weight, to customers not knowing about all the services on offer. We dig into where his clients actually come from, how partnerships and leaflets have played a role, and why tracking results is the difference between guesswork and growth.
We also talk about building a personal brand, preparing for franchising, and what it really takes to turn passion into a sustainable business.
If you’ve ever wondered how to make your marketing work harder without spreading yourself thin, this is one you’ll want to hear.
