Most businesses treat their website as a one-off project. Build it, launch it, move on.
The problem is, websites do not stand still.
Behind the scenes, technology changes, user expectations shift, search engines evolve, and security risks increase. When a website is left untouched, it doesn’t stay the same. It quietly loses performance, visibility, and reliability.
In this episode of Marketing From the Front Line, Blake breaks down why the “set and forget” mindset is one of the most damaging assumptions in modern marketing. You’ll learn what a website actually is, why it naturally degrades over time, how this impacts SEO, user experience, and trust, and what businesses should be thinking about instead.
This is not about redesigns or trends. It’s about understanding your website as a long-term business asset and why ongoing care matters more than most people realise.
