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Episode 7: Carbon Talks – Is measuring your carbon emissions a worthwhile investment?

Sponsored by ⁠⁠⁠⁠⁠⁠Lemongrass⁠⁠⁠⁠

Holly and Richard discuss the benefits, challenges and opportunities for measuring carbon emissions with guests Paul Easto, Founder and Chief Sustainability Officer, Wilderness Group, Nadine Pinto, Head of Sustainability, Touring for The Travel Corporation, and a special appearance from Charlie Cotton, founder of ecollective. 

In this latest episode, we unpack:

• Why travel businesses measure their carbon emissions and whether it leads to action
• How different businesses approach carbon measurement and pros and cons of those approaches
• What the investment is in measuring carbon and whether it's worth it
• Whether consumers care about carbon stats
• Common mistakes the travel industry makes and how to avoid them
• A comparison in carbon between a holiday in Scotland and cruise in Antarctica

“It is very complicated and everyone's measuring different things at different paces. It's not always apples to apples. So I think that's something we need to work on as an industry to be able to make sure that we can compare.” Nadine Pinto

“The frustration for us is how hard it is to actually influence change. But that's where I think it's great the work that Travel Corporation and others are doing. That's what we need to see across the industry… high level of collaboration that allows the supply chain to move on.” Paul Easto

“It's not a matter of my calculator measures this, or mine's better than that. But I think it's just making sure that we're transparent on our methodology and our transparency is shared across the industry so that we can make progress.” Nadine Pinto

Find out more about our guests in this episode:

Paul Easto, Founder and Chief Sustainability Officer, Wilderness Group

Nadine Pinto, Head of Sustainability, Touring for The Travel Corporation

Charlie Cotton, Founder, ecollective

Some useful links to things mentioned in the show:

Wilderness’ open source methodology which anyone can access

Ballynahinch Hotel with a carbon emissions performance 85% better than the standard emission factors for a 5* hotel in Ireland

The Travel Corporation’s Partner Resource Hub

A video on what Travalyst is trying to achieve with its Data Hub

And helpful links from our sponsors, Lemongrass:

• Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively

• Economic Leakage In Tourism: What Is It, And What Can Travel Brands Do About It?

• Our Impact Report – and 6 top tips for doing your own

• Overtourism: A Wicked Problem in Need of New Solutions

• How we are reducing our Carbon Emissions with Carbon Budgets

• 5 things we learnt from Carbon Literacy training and how it can help your travel business

Follow for more:

⁠⁠Holly Tuppen⁠⁠⁠⁠

⁠⁠⁠⁠Richard Hammond⁠⁠⁠⁠

And helpful information from our sponsors, ⁠⁠Lemongrass PR⁠⁠⁠⁠⁠⁠:

• ⁠Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively⁠
• ⁠Economic Leakage In Tourism: What Is It, And What Can Travel Brands Do About It?⁠
• ⁠Our Impact Report – and 6 top tips for doing your own⁠
• ⁠Overtourism: A Wicked Problem in Need of New Solutions⁠
• ⁠How we are reducing our Carbon Emissions with Carbon Budgets⁠
• ⁠5 things we learnt from Carbon Literacy training and how it can help your travel business⁠

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It’s a Journey is a ground-breaking podcast series hosted by Richard Hammond, Publishing Director of Green Traveller Media and Holly Tuppen, sustainable travel writer and expert. Sponsored by Lemongrass, it tackles the uncomfortable, complex, and often overlooked questions facing the travel industry as it strives to have a better impact on people and places.

Thanks for listening! Please submit any questions or comments to ⁠⁠⁠⁠⁠itsajourneypodcast@gmail.com⁠⁠⁠⁠⁠

Get in touch about opportunities at ⁠⁠⁠⁠⁠itsajourney.fm⁠