In this episode, Beth and Jack take you inside the chaos of their 41-hour marathon to launch Version 1 of Sidney, Satorus Group’s in-house SOCMINT AI tool. From debugging at 4am to pulling each other through when energy ran out, they unpack what it really takes to push a product over the line under pressure. More than just a story of endurance, it’s about why having the right people around you matters—and how trust, resilience, and grit are the only way to survive startup life.
