"They didn't call me once while I was on holiday. And I loved that."
Jess Vassallo went from executive assistant to founder of Evocative Media, a powerhouse e-commerce performance agency built on values, trust, and sustainability - not hustle culture.
In this episode, Jess shares how she started an agency with no prior experience, built systems that allow her team to thrive independently, and why educating clients is key to lasting partnerships.
She also reveals how leading with kindness became her superpower and why she's redefining what agency life can look like.
We talk about building a business without burnout, the importance of trust, and how to scale with balance and purpose.
