“They gave me the freedom to build something, and trusted me to own it.”
Rhyanna Cardillo didn’t plan a career in eCommerce, but today she’s steering the online strategy for Aje Collective. As Acting Head of E-Commerce, she leads strategy and conversion optimisation across three brands, including a complete Shopify rebuild that lifted conversion rates in weeks.
In this episode, Rhyanna shares how she went from Mecca grad to one of Inside Retail's Top 50 People in E-Commerce, why lo-fi content and customer feedback are shaping the future of online shopping, and what it takes to grow quickly without burning out.
We discuss fast-paced digital leadership, scaling with experimentation, and how trust, team culture, and data-driven thinking unlock compounding results.
