Canada just lost a piece of its history. The Hudson’s Bay Company - the oldest business in the country, with over 350 years of legacy - has shut its doors. But what does that really mean? Is The Bay truly gone, or is something bigger happening behind the scenes?In this debut guest episode of Canada Off Script, Randall Arsenault sits down with Howard Gold, a seasoned brand and marketing expert, to break down the recent sale of The Bay’s marketing rights to Canadian Tire. What will become of The Bay’s identity, its iconic logo, its nostalgic value - and what can we expect next?This is more than a business deal - it’s a cultural shift.From branding and merchandising to emotional connections, we cover it all.Canada Off Script is also available in audio only on iTunes and Spotify! Don’t forget to like, comment, and subscribe to Canada Off Script for real conversations that matter to Canadians.#CanadianCulture #TheBay #HudsonsBayCompany #CanadianTire #CanadaOffScript #CanadianBrands #BusinessNews #MarketingCanada #CanadaPodcast
