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Crossing the border to shop and save money? Good luck! It might end up costing you extra.

The Canada-U.S. border is quieter than ever.In this episode of Canada Off Script, I sit down with a marketing and branding expert Howard Gold who just returned from a cross-border trip - and what he experienced might explain why Canadians are no longer heading south to shop.After declaring his purchases, he was hit with duty, taxes… and something new: a 25% tariff on U.S. made goods. That’s right - a tariff Canadians never used to pay. These charges, introduced during the Trump era, are still in place and making it nearly pointless to shop across the border.

From empty Duty Free stores to dead quiet border crossings, this episode explores how tariffs are strangling cross-border travel and hurting businesses on both sides. Have you noticed the change? Are you still shopping in the U.S.? Drop your experience in the comments.Don’t forget to like, share, and subscribe for more real Canadian conversations, unfiltered.

Until the next time - stay sharp, stay safe, stay Canadian!

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