In this podcast episode, Ryan Conlan discusses the significance of Customer Relationship Management (CRM) systems in modern business. He explains what CRM is, its various applications, and the importance of implementing a CRM system at the right time. The conversation covers popular CRM tools like Salesforce, HubSpot, and Zoho CRM, and emphasises the need for businesses to centralise customer data to improve relationships and sales processes. Ryan also shares insights on when businesses should consider adopting a CRM system to enhance efficiency and customer experience.