It's almost exactly one month till Valentine's Day. If you are one of those people who don’t like the day because it’s a commercial holiday, you have two options:
a. Find an industry that does not involve people (very hard, I know)
b. Embrace the fact that you are in the business and world of buying and selling
- You’ve probably already embraced that fact if you are listening to this episode. Okay, so the day of love and appreciation is here. But let’s be real, that’s not all that it’s about. It’s about showing the people you love that they are loved and appreciated. Which then means a lot of purchasing will be happening around this time.
- Keep in mind if your service or product is not a typical purchase one would make to show love and appreciation, you may be mistaken. It’s never really about what you are selling, it’s about why you are selling it. And marketing is all about relating to the different reasons why someone purchases what they purchase.
- Let's jump into these tips:
- If you have packaged products, load up on sample sizes. They serve for great gift additions. (I would also focus on new, best selling or underdog products)
- If you have a blog or are an influencer, pitch brands on a slot in your valentine's day gift guide.
- Create a new service/product or create a new package of old products inspired by love and appreciation. (this could be packaging, flavor, scents etc.)
- Do a giveaway! The people are here to feel loved, so make someone feel the love. Granted you aren’t promoting any specific product, but you will get some awareness which will more than likely lead to some sales.
- Charity work. Similar to a giveaway but this is more of a feel good awareness. If your brand promise aligns strongly with helping others, this could be great for you. You could even get your customers to join you by donating. This gets some relationship building going for you guys.
I hope you guys have some ideas coming in! It’s an all new year, with an all new gameplan.
