Keywords
entrepreneurship, sales, personal branding, frameworks, mentorship, failure, growth, leadership, startups, business strategy
Summary
In this conversation, Ross Keating shares his remarkable journey from nearly being fired as an SDR to successfully founding multiple companies. He discusses the importance of first-line managers in sales, the value of embracing failure, and the frameworks that have guided his success. Ross emphasizes the significance of building a personal brand and the risks associated with entrepreneurship, while also reflecting on mentorship and the milestones of growth as a founder.
Takeaways
Ross transitioned from being an SDR to founding three companies.
First-line managers play a crucial role in enabling sales reps.
Embracing failure is essential for startup success.
The RAG-AG model helps evaluate new commercial activities.
Mentorship has shaped Ross's approach to business.
Taking the leap to entrepreneurship is the hardest part.
Building a personal brand opens doors to opportunities.
Working hard and outworking others is key to success.
Content creation can lead to inbound opportunities.
Evolving as a founder requires focusing on process and people.
Titles
From SDR to Entrepreneur: Ross Keating's Journey
The Importance of First-Line Managers in Sales
Sound bites
"Failure is a really good thing."
"Embarrassment is the price of entry."
"Content creates a little bit of inbound."
Chapters
00:00 From SDR to Entrepreneur: Ross Keating's Journey
06:47 The Importance of First-Line Managers in Sales
10:19 Embracing Failure: Lessons from Startups
16:09 Frameworks for Success: RAG-AG Model
19:49 Mentorship and Influences in Business
25:26 Taking Risks: The Leap to Entrepreneurship
28:53 Building a Personal Brand: The Key to Opportunities
35:37 Milestones and Growth: Evolving as a Founder
