This is a big one.
We do a full session on the Value Proposition Canvas (VPC) - the awesome tool by Strategyzer that helps you clarify your customers jobs-to-be-done, pains and gains to design products and services they need and want.
Nick does what he does best guiding Spencer through the VPC for Future Builders. This is a long one, but if you really want to see how this tool works, this is as good as it gets.
I think it's worth trying to catch this one on YouTube if you can - https://www.youtube.com/watch?v=z0AwLq-UiDY
