People buy products and services to get a “job” done to make progress in their lives
Jobs To Be Done is an amazing framework that helps businesses figure out the "jobs" that people have in their lives and how to build products and services to help people to make progress against their jobs.
In this show, we discuss what Jobs To Be Done is and (more importantly) what it's not. As well as some ways you can apply to your work.
What do you think? Is Jobs something you use already? Let us know on Instagram - @spenandnick, @thespencerayres @nickhimo
