Description

Are you stuck creating offers and messages that never quite land? In this episode, we challenge the conventional wisdom of obsessing over your customers. Instead, I invite you to put on your “customer hat” and see your business through their eyes.

I share real-world stories, including how a simple shift in perspective helped a client’s snack business break out of its niche and reach new audiences. I also break down why traditional customer avatars and ideal client worksheets aren’t enough, and how true empathy and embodiment can transform your messaging, offers, and growth.

You’ll learn:

• The critical difference between thinking about your customers and thinking like them

• Why outdated personas and assumptions can sabotage your marketing

• Practical ways to gather real customer insights—beyond surveys and spreadsheets

• How to run a “customer hat audit” of your website and sales pages

• The power of collaboration and feedback in refining your message

Whether you’re a seasoned founder or just getting started, this episode offers actionable steps to reconnect with your audience and create offers that truly resonate. Plus, discover how to bring others into your process for more creative, effective results.

• Stop relying solely on data and old personas—start embodying your customer’s perspective.

• Engage in honest, open conversations with real customers to uncover what truly matters to them.

• Use reviews, testimonials, forums, and social listening to gather unfiltered insights.

• Regularly audit your messaging and user experience through the eyes of your ideal client.

• Collaboration and outside perspectives can reveal blind spots and spark new ideas.

• Free Website Wellness Checklist