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Welcome BACK to The Lab with Ben Lyons!

Is Jim Harbaugh a football genius or simply a Michigan legend? Join us as Legendary Michigan Professor Greg Dooley breaks down Harbaugh's unique leadership style, his transformative impact on Michigan football, and what makes him a standout in the world of college athletics. From the evolution of NIL and its challenges to the broader lessons in leadership inspired by extraordinary coaches, this episode dives deep into the culture, history, and future of Michigan sports. Whether you’re a die-hard Wolverine fan or just curious about the man in the khaki pants, this conversation offers incredible insights into Harbaugh's genius and Michigan’s legacy. Go Blue!

Learn more about our partnership with Champions Circle: https://www.collegesportsco.com/news/champions-circle-and-college-sports-co-launch-champ-media

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CHAPTERS:

00:00 - Intro

05:35 - Changes in the NIL

07:59 - Economic Engine of College Sports

12:30 - Lessons from Jim Harbaugh

14:34 - Michigan vs Ohio State Economic Impact

16:41 - Corporate Partnerships in College Sports

21:17 - Champ Media in NIL

27:03 - Fab Five Legacy

30:00 - Advice for Student-Athletes

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