Welcome BACK to Hail To Her!
From Michigan to NWSL: Jessica Berman’s inspiring story explores her incredible journey from her days at the University of Michigan to becoming the trailblazing Commissioner of the National Women’s Soccer League. Hear how her childhood dreams, rooted in a love for sports and a vision for change, drove her to lead male-dominated leagues like the NLL and NHL, before transforming the NWSL into a powerhouse for women’s sports. Jessica shares her insights on leadership, breaking barriers, securing record-breaking media rights deals, and amplifying the visibility of female athletes. Go Blue!
Learn more about our partnership with Champions Circle: https://www.collegesportsco.com/news/champions-circle-and-college-sports-co-launch-champ-media
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CHAPTERS:
0:00 - Intro
01:02 - Early Career
02:59 - First Woman in the Room
07:09 - SBJ Executive of the Year Award
08:52 - Vision for NWSL
13:16 - NWSL Media Rights Deal
18:31 - NWSL Social Media Strategy
20:34 - NWSL Draft Process
22:25 - Sports Illustrated Innovator Award
23:56 - Advice for Women Leaders
25:43 - Protecting Title IX Legislation
#michigan #big10 #ncaa #college #nwsl #sports #soccer #womeninsports #womenempowerment
