Chapter 63 Summary
Daniel Bruner and Jeffrey Kruger gather in Bruner’s office to watch the launch of GenaSeed’s costly media campaign, designed to undermine EnvironLife and discredit Anthony Russell. As the first advertisement airs, they watch with satisfaction as emotionally manipulative imagery shifts from famine and devastation to prosperity and abundance, crediting GenaSeed for the transformation. The ad’s closing message directly targets environmentalists, framing them as wealthy elites responsible for human suffering. Delighted by the impact, Bruner and Kruger celebrate, convinced the campaign will blunt Russell’s influence. Relaxing in their chairs and smoking expensive cigars, they eagerly anticipate the remaining advertisements, confident that GenaSeed’s narrative will dominate public perception.
Meanwhile, Bravo continues methodically preparing for the final stages of his “experiment.” He hires Derek again, this time for a short series of errands rather than the whole day. Their first stop is the hardware store, where Bravo purchases powerful LED tower lights, long extension cords, and a substantial length of heavy-gauge electrical wire, indicating increasingly complex preparations. They then travel to a sporting goods store, where Bravo makes additional, undisclosed purchases. Throughout the drive to the warehouse, Bravo’s mood noticeably improves, suggesting a sense of progress or clarity about his plan.
Upon arriving at the warehouse, Bravo settles the fare generously, surprising Derek with a large tip and arranging for another pickup later that evening. While Derek offers further assistance, Bravo firmly insists that the supplies be left outside and maintains strict control over who enters the building. With his materials in hand and his secrecy intact, Bravo disappears into the warehouse, signaling that the final phase of his preparations is nearing completion.
