In this episode of The GoBeyond SEO Podcast, Brian Saemann sits down with Carlos Caneja, founder of britecode, to explore the evolution of e-commerce, the rise of turnkey platforms, and how strategic design and technical execution can drive real business growth.
🎯 What You'll Learn:
✅ Why building an e-commerce site is easier than ever—but scaling it still requires strategy
✅ The pitfalls of relying solely on Shopify or Amazon to grow your business
✅ How Bright Code transitioned from SEO into full-scale e-commerce development
✅ Why Google Shopping (not organic SEO) is the top marketing channel for e-commerce right now
🧠 Guest Spotlight:
Carlos Caneja – Founder of britecode
Carlos launched britecode after a decade in the SEO and development space. The agency specializes in helping e-commerce companies scale through strategic design, development, and system integrations. Whether it's syncing inventory across multiple warehouses, integrating with ERPs, or building customer-first shopping experiences, Carlos and his team focus on clarity, performance, and results.
🔗 Connect with Carlos:
🌐 Website: https://brightcode.io
🔍 Topics Covered:
✅ The rise of turnkey e-comm platforms—and their hidden limitations
✅ Why strategic discovery and planning is key before writing a single line of code
✅ The challenge of integrating platforms like WooCommerce with Amazon shipping services
✅ When it makes sense (and when it doesn’t) to sell on Amazon
✅ How modern consumers behave on e-comm sites (hint: they bounce fast)
✅ Why "being the Cheesecake Factory" is a killer for agency focus and delivery
✅ Where Google Shopping wins over Meta Ads in terms of ROI
✅ Harsh realities of competing with Sephora, Amazon, and other giants in organic rankings
📌 Resources & Links:
Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/
Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/
👍 Like, comment, and subscribe for more expert insights on SEO, e-commerce, and digital growth.
#EcommerceGrowth #WooCommerce #Shopify #GoogleShopping #CarlosCaneja #BrightCode #DigitalStrategy #MarketingExecution #GoBeyondSEO #ConversionOptimization #britecode
Connect with Brian:
🔗 / brian-saemann-seo-and-cro-05214230
Connect with our guest:
