what if your “mess” is a method? today, we study charli xcx’s brat engine, "🟩" branding, fast shipping, ruthless edits and turn it into a repeatable workflow. coherence isn’t an accident; it’s a constraint. momentum isn’t luck; it’s sequencing.
tour energy for everyday projects: open hard, stack three high-energy beats, leave one surprise reload near the end. this is setlist thinking for creators, students, founders, anyone bored of “later.”
make it now, make it brat.
journal prompt:
the 7-day brat sprint (in lowercase only):
day 1: choose an ugly color + font. name three rules you won’t break. why these?
day 2: design a text-only “cover” for your project. what attitude does it telegraph?
day 3: write a feral mission statement in ≤30 words. what are you overthrowing?
day 4: ship a 30-sec teaser. where did you post it? what did you not explain?
day 5: recruit three collaborators. what are their superpowers? what do you offer back?
day 6: host a tiny release (ig live or group chat)... what did the room teach you?
day 7: debrief: what will you cut, speed up, or amplify next week?
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