Let’s talk launches - do you love them or hate them?
Lots of business owners, coaches and course creators approach them with a mix of excitement (potential for great sales) and dread (it’s a ton of work and what if it doesn’t bring in the numbers we’re hoping for?)
Launches can feel quite overwhelming because there are typically a lot of moving parts to set up behind the scenes for something that runs for a short time.
I wasn’t a huge fan of big launches for my first few years in business because of that workload - we all know I like to keep things simple!
But I also love a puzzle, and found launches really interesting when I watched my entrepreneurial friends do them! And they really can bring in an incredible amount of revenue, so I had a go, kept at it, and once I learned a few tricks to make launches simpler and more manageable, they became such a handy tool, not just for bringing in great money but for growing and scaling my business at the same time. Launches for my passive products are the reason I can keep my client numbers low and enjoy working just a couple of hours a day instead of full time, and I think once you find the version of launching that works best for you, you’ll love having that extra time and financial abundance in your business too!
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Mentioned in this episode:
Jeff Walker's Product Launch Formula free masterclass
*I'm an affiliate for Jeff, and receive a commission if you join one of his paid programs via my link
Leadpages (affiliate link)
ThriveCart (affiliate link)
ConvertKit (affiliate link)
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