The Jon and Marc Podcast

Why Good Karma Builds Better Law Firms (60% Referral Strategy)

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Description

How do you scale a law firm from 2 lawyers to $12M in revenue without losing the local touch that built it?

In this episode of The Jon & Marc Podcast, Managing Partner Jim Hurley of Cooper Hurley Injury Lawyers shares how “The Car Crash Experts” built one of Virginia’s fastest-growing personal injury firms through culture, connection, and community.

Tune in and learn:

    • How Cooper Hurley plans to scale from $12M to $20M by 2029
    • Why hiring for alignment matters more than hiring for skill
    • The difference between working in vs. on your business
    • How local branding beats national advertising
    • Why giving back to the community is their most effective marketing strategy
    • How 60% of their cases come from  “Friends of the Firm” referrals 
    • The real impact of integrating intake and marketing under one roof

  • Bottom line:

    If you want to grow your law firm without losing your culture, this episode is a masterclass in sustainable, people-first growth.

    ————————— Contents of this video —————————  

    00:00 – Introducing Jim Hurley

    01:53 – Balancing Short and Long-Term Growth

    05:20 – Hiring the Right Talent 

    07:22 – Working On the Business vs. In the Business

    11:47 – Branding and Market Positioning

    14:45 – Maintaining a Small Firm Feel

    19:41 – Community Involvement and Giving Back

    24:05 – Referral Programs and Client Relationships

    27:15 – Managing Intake at Scale with Marketing

    30:13 – Future Growth Plans and Market Expansion

    32:11 – Improving Case Value and Operations

    35:19 – Conclusion and Final Thoughts