with Dr. Simon Walter - investor, strategist and advisor at the intersection of startups, brand, and innovation.
📝 Summary
In this episode of The In-Between Trust Podcast, Eva Lihotzky is joined by investor and strategist Dr. Simon Walter to explore how trust operates at the core of early-stage investing, brand building, and technology adoption. Together, they reflect on what it takes to back founders when data is scarce, why integrity outlasts business plans, and how transparency, truth, and consistency shape credible brands. The conversation spans everything from free trials and first impressions to AI adoption and perception gaps across generations. At its heart lies the insight that trust is what bridges fast-moving realities and the long-term belief in progress.
🎧 Takeaways
Trust is the most valuable currency in times of uncertainty
Founders' integrity often matters more than any pitch deck
Experience shapes gut instinct — but can also reinforce bias
Branding is ultimately about building long-term trust
Transparency in failure can strengthen brand relationships
Startups build trust through free trials and early credibility
Strong brands are perceived as safer, even without proof
Generational loyalty varies — but shared values matter more
Trust connects the gap between fast-moving reality and slower truths
🔊 Sound Bites
"Trust is a personal thing."
"Transparency strengthens trust."
"Perception is reality."
⏱ Chapters
00:00 – The Value of Trust in Uncertain Times
04:59 – Investing in Startups: Trust and Integrity
09:57 – Branding: Building Trust Through Transparency and Consistency
14:51 – Establishing Trust in New Technologies and Startups
19:31 – Generational Perspectives on Trust and Loyalty
24:48 – Truth vs. Reality: The Role of Perception in Trust
29:18 – Navigating Brand Communication in Times of Doubt
🔗 Links
Strategist's Notes // Dr. Simon Walter on Substack: https://drsimonwalter.substack.com
in-between trust on instagram: https://www.instagram.com/inbetween_trust/
