Kaylee Edmondson has spent years as an in-house marketer and leading some of the most legendary demand teams in tech. Now, she is a marketing solopreneur and the founder of Demand Loops.
In this episode, Kaylee shares how a cold DM changed her life and allowed her to carve her own route as a solopreneur.
(00:00) - The Cold DM That Changed Everything
(01:15) - Kaylee's Uncommon Journey in Tech and Marketing
(01:43) - The Transition to Solopreneurship
(06:52) - Facing the Layoffs: A Turning Point Towards Solopreneurship
(08:41) - How a Coffee Chat Can Change Your Life
(10:41) - Learning to Sell the Invisible
(30:01) - The Evolution of Demand Loops
(33:37) - The Joy of Impactful Work and Balancing Projects
(34:19) - Exploring Revenue Streams and Personal Growth
(36:14) - The Power of Building an Audience
(39:21) - Creating a Legacy Through Demand Loops
(39:59) - The Journey of Finding and Coining 'Demand Loops'
(51:58) - Reflecting on Growth and Future Aspirations
(01:01:56) - Personal Reflections
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