Description

This is an Open Coffee for Fractionals session — part of my coaching practice.

Ben Mills talked through building his fractional CFO practice — from early referrals to cold outreach and content experiments. He shared how a single lucky LinkedIn Navigator DM turned into a client, and how he tracks everything to learn what works.

Diego Woitasen reflected on shifting from agency owner to solo consultant — and how a Kubernetes post from five years ago closed his biggest deal. We dug into long-tail content, building writing habits, and how fractional credibility shows up over time.

We got into:

• reframing what “100% capacity” means
• why early referrals create a false sense of stability
• how long sales cycles test your patience
• why hybrid delivery still matters — especially for CFOs
• how AI can help draft content (as long as you still edit)
• remote meetings, camera setup, and the social side of consulting

No slides. No pitches. No agenda. Just honest conversation.

📅 Recorded July 7, 2025
🎙️ Hosted by David Raistrick

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